Shiseido Makeup 4 Texture Rooms

# Brand Event

The Four Texture Rooms – "POWDERS," "INKS," "GELS," and "DEWS" – designed by Takahiro Matsuo × SHISEIDO TEAM101, were showcased at the "New SHISEIDO Makeup Presentation" at TOLOT on August 1st, 2018.

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4 Texture Rooms

"POWDERS":
The stage area is illuminated with bubbles and fog, creating a soft ambiance reminiscent of light powder settling on the skin.

"INKS":
Suspended fabric around the display space can be illuminated with a pen-like device, allowing participants to create ink-inspired graphics.

"GELS":
A projection of red gel fills the display space, while sitting on the gel-like bench triggers sounds that evoke comfort and relaxation.

"DEWS":
Upon entering the display area, countless lights shine down, accompanied by music expressing dance-like movements and facial embellishments, creating a mesmerizing and immersive experience.

Year
2018
Place
TOLOT / heuristic SHINONOME
Client
Shiseido

Credit

Creative Director
Rikiya Uekusa (SHISEIDO TEAM 101)
Art direction & Design
Keisuke Hori / Eriko Kobayashi (SHISEIDO TEAM 101) / Takahiro Matsuo (LUCENT)
Produce
NS Corporation
Cooperator
HAKUTEN
Photos
Nacasa & Partners